Give the co-workers a moment of reflexion about “Amorim Revestimentos” (Cork Composites) reality: what it makes, how it works, the results it has, how it was in the past, what it is in the present, and what it wants to be and to achieve in the future.
Explain and share the path the company intends to follow and how it proposes to do so, stressing the importance of all and of each one to the accomplishment of this path.